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SWIMCLUB
brand identity
Project Completed at CENTER  

Design Team: Ciaran Brandin, Kevin Batory, Maisie Macdonald, Hanna Pulis, Pete Freeman, Kristina Bartosova, Kellen Renstrom, Michelle Belgrod, Dehlia Hennessy Brown, Alex Center When it comes to fertility, men’s health is half of the equation. However, fertility is perceived to be predominantly a woman’s issue. SwimClub is here to address this gap, educating and equipping men with the knowledge and confidence to take ownership of their role in the reproductive journey.

Referring to DNA sequencing, the tiles represent the bases of the human genome with a sporty nod to the tiling of an Olympic pool. Prompting one to dive into the gene pool.

SwimClub balances the rigorous scientific formulation of the most comprehensive male fertility supplement on the market with the tender and warm humanity of the vulnerable process of creating new life.