liliana soorin kim *꩜‧ ˚˖𐦍

play

about

Multidisciplinary designer based in NYC 🍏😈

SWIMCLUB
brand identity

When it comes to fertility, men’s health is half of the equation. However, fertility is perceived to be predominantly a woman’s issue. SwimClub is here to address this gap, educating and equipping men with the knowledge and confidence to take ownership of their role in the reproductive journey.

QUIP
brand refresh

A ‘brand refresh’ for quip, an electric toothbrush brand, that wanted to move on to a oral wellness lifestyle brand.

DEPARTURES
brand identity

A Collaborative Branding Project for the 2025 Maryland Institute College of art undergraduate Graphic & Product Design commencement Show.

DEPOSITED.
thesis

DEPOSITED is a digital archive (in loose terms) inspired by journaling and Q&A, captures the stories of individuals in their early 20s over the course of six months.

SEEDLY
brand identity
packaging

Created an identity system and packaging which offers a simple, hands-on way for people to contribute to a healthier planet while enjoying the benefits of home-grown plants.

OUTER SPACE 101
publishing
campaign

Designed a book called OUTER SPACE 101: A BASIC GUIDE inspired by the Apollo 11 manual to educate those who are interested in knowing more about the outer space through striking visuals. Then created a campaign and brand for the said publishing project.

WRITTEN BY
brand identity

Branded for a fictitious museum called Written By: Museum of Journal. The Museum emphasizes the unique ways individuals express themselves through various journaling methods.

STATE OF BEING:
publication

This zine integrates my experience being burnout from school and work with things that I do in order to cope with it: to remind myself of the things that bring me peace and joy.

BAD BEANZ
brand identity
screenprinting

BAD BEANZ is a home fragrance brand specializing in creating eco-friendly soy bean candles and air fresheners. Designed and illustrated a brand system that captures their misison is to add charm to any space, making the small moments enjoyable.

POSTERS
werk

Compilation of posters, mostly for local bands or Midnight Disco, a nightclub in Dublin.