liliana soorin kim *꩜‧ ˚˖𐦍

DEPARTURES
brand identity
Creative Directors: Liliana Kim, Matt Vogel, Sean Kim

Design Team: Liliana Kim, Matt Vogel, Sean Kim, Brandon Lee, Elli Nesterovsky, Garima Sharma, Mo Green, Charlotte Chu, Sun Mun, and Wenhui Zhang

A Collaborative Branding Project for the 2025 Maryland Institute College of art undergraduate Graphic & Product Design commencement Show.

This exhibition was built to commemorate MICA's Fall 2024 and Spring 2025 graduating class in Graphic Design and Product Design. We selected the theme "Departures" as a reference to our cohorts final parting of ways. The overall brand system referenced the design styles seen in vintage travel graphics, with the system being built around custom boarding tags to represent each student.

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